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What’s inside
Seven principles that separate businesses that grow from businesses that grind.
Most fitness business owners are working harder than they should have to. The problem is rarely effort. It is almost always strategy. This book is built to close that gap — one practical principle at a time.
Secret 1
Why your business cannot grow faster than you do
Secret 2
The pricing mistake that keeps most trainers underpaid
Secret 3
Why marketing feels random — and how to fix it
Secret 4
The retention system most gyms are missing entirely
Secret 5
How to build a team that delivers without you watching
Secret 6
The numbers that actually predict whether you will grow
Secret 7
How to build a business worth selling — even if you never plan to
About the author
Ron Gordon — The Maverick Mentor
Ron Gordon has spent 50+ years as an operator, executive, coach, and entrepreneur. He has built and led businesses across fitness, non-profit, and education — growing one health club from 600 to 3,000 members in 18 months, building a CEO-focused training business from zero to $92,000 in 18 months, and completing the World Championship Hawaiian Ironman three times. He wrote this book because the lessons that matter most are rarely taught anywhere else.