I am always telling people to look sideways for business ideas and motivation.
By that I mean look at other industries. Looking at our own industry can be very limiting. This applies to every industry by the way, not just fitness.
Other businesses can give us a perspective we simply cannot easily see in our own little world.
Yesterday, I got into a conversation with a stranger while waiting to be served in a restaurant.
He had moved to South Carolina from Michigan less than two years ago and had started a lawn mowing business from scratch. It was booming with over 300 accounts!
I asked what his secret was.
He said his lucrative business exploded because of only two things:
1.) When someone called him, he answered the phone or called them back as soon as possible.
2.) When he said he was going to do something he did it. And when he said he would be somewhere at a certain time, he was there.
As we talked, I realized he was not making this up. This was his secret. And his rates are considerably higher than his competition in a very competitive market.
There is a lesson and a reminder here for all of us.
We don’t usually need complicated funnels and elaborately designed marketing plans.
A simple tactic flawlessly executed trumps a complicated poorly executed plan every time.
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