Building Trust In An Uncertain World
I just got off a Zoom meeting with some trainers at a gym in upstate New York. In case you don’t know, gyms in New York are not allowed to open yet. They have no …
A “Taste” Of What Our Customers Are Experiencing
I was an early self-isolator. The fuel gauge on my truck hardly moved for 8 weeks. Last Saturday I cautiously ventured out for dinner. I chose a restaurant I had frequented often in the past. …
Is The Check Really In The Mail?
Do I sound like the bearer of bad news? Small fitness businesses are at a crossroads. Unless we have a plan A that does not depend on a stimulus check and are seriously working our …
Are You Focused On The Right Thing?
I hope you and your family had a great holiday weekend. It’s defiantly weird to celebrate the holidays in a social distancing way. Hopefully, we won’t have to do that for too much longer. Here …
It’s Time To Rethink Everything
I hope you are healthy and safe. I know it’s frustrating and stressful right now, but there is always hope and, this too shall pass. Are you ready for the new normal? The time when …
Building Your Fitness Business in Challenging Times
I hope you are healthy, safe, and strong. Now is a critical time for every gym owner and trainer. It starts with attitude, expectation, and faith. We cannot count on the things that worked in …
Don’t Miss This Free Training
Yesterday, I heard a fitness business owner say that if the pandemic lasts two more weeks, he is going out of business. He has already made his decision. He is using this situation as an …
Your Two-Pronged Approach For April
First, I hope you are all healthy. Hang in there, we made it through March, and we will make it through April! Things change daily and hindsight is always 20/20. One thing we know for …
Will Your Business Survive or Thrive?
I have been on the keyboard more than usual, and my wrist needs a break, so this is going to be short today. I know everyone has a lot on their minds. Some people are …