How Often Do You Do A Reality Check
One of my neighbors in the desert recently bought a new RV. What makes this different and unusual is the size of the RV and my friend’s age, he’s 87. Moving everything from his old …
The BEST Saleswoman Ever
I went out to eat last night on an unusually cold, rainy, and gloomy evening. The usual desert sunshine has been MIA for the previous 12 hours. Very unusual for southern Arizona. After being seated. …
The WORST Salesman Ever
One of my neighbors in his 80s just bought a new RV. He put his paid his down payment a months ago. The delivery of his purchase has been delayed multiple times for various reasons. …
My Spitball Antics In The Restaurant
I went out to eat with some friends yesterday. It was a group larger than the restaurant could seat at one table, so they divided us into two tables. At the table seated across from …
Marketing The Easy, Easier, Easiest Way
Here is my Wednesday question for you. Do you remember buying anything online without looking at a Google review? Me, neither. I recently attended one of the biggest RV shows in the country. The vendor …
Who Is Your Ideal Customer
You may remember, a few weeks ago I volunteered to help with a local holiday meal, and my job was mashing potatoes. There were three of us on this rather monumental task. We were all …
What Is The Most Important Part Of Your Marketing Plan
This week’s question came from one of my VIP clients and he asked, “What is the most effective marketing strategy that you have tried?” In today’s world with all the distractions our prospects face, this …
By Popular Demand! Building A Marketing Program, Part 2
I am volunteering at the local food bank for a couple of hours, but I had to get this important information, and this short email, to you right away. The feedback on my training last …
Would You Bet On Yourself
Way back when, I worked for six months with a partner putting together a business plan for purchasing a Health Club. We worked together for six months without making any money, totally on faith. We …