All posts by Ron Gordon

Do You Really Own A Business… Or A Job?

The hard truth many owner-dependent fitness business owners need to face before they talk about freedom, growth, or selling someday. Years before I owned an owner-dependent fitness business, I was working in mergers and acquisitions, …

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How the Right People Can Change Your Entire Future in Fitness Business Growth

Here’s a quick story… I was touring a prospect and his wife in the gym one day, and as usual, I invited them to ask any member any question they’d like. One of my members, …

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Why Going It Alone in Business Sucks—and How a Mastermind Helps Fitness Entrepreneurs Scale

Labor Day weekend is here. I know how I’m going to spend a few hours—what about you? Between workouts, family time, and enjoying the outdoors, I’m reserving time to review my business goals as a …

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Spoiler Alert

Spoiler Alert: This is a straight-up sales pitch. I am trying to sell you on you. We have been through a couple of tough years and people are fed up – people are moving on …

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A Concert of Opportunity

I’m back in Rochester, NY where I spent most of my fitness business life. I find it fascinating to catch up with the local news again. Each year the community hosts a major music festival. …

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That Time of Year

This is the time of the year I throttle down my traveling and schedule all of my doctor appointments, check-ups, and other routine medical appointments. It makes for a crazy month and time really flies. …

A Japanese Pedometer

According to Harvard Professor of Epidemiology, I-Min Lee, the concept of walking 10,000 steps has it’s roots in a branding campaign for a Japanese pedometer. In Japanese writing, 10,000 looks like a person walking! Manufacturers …

A Nation of Cynics

This certainly comes as no surprise but we live in a nation of cynics. We accept that our elected officials lie, cheat, steal, and even worse.. What makes you think you are perceived any differently …

And In Today’s News

One of the national news syndicates had a news story on a barber shop the other morning. What made this story worthy of national prime-time airing? The barber shop was getting into the business of …