Our free educational seminar took a different turn yesterday, for the better.
We set these seminars up to accommodate a very small group of people. The reason is to share this information with a larger audience, but we still limit the attendance to a small number.
If only one person shows up, we still go through the material. Yesterday one person showed up which allowed us to go over the material and customize it to his situation!
One question came about business culture. It’s an excellent question and a topic that deserves a lot of attention. This is how you can separate yourself from ALL competition.
Your culture needs to be showcased, explained and “lived” daily. This will make your business truly stand out in a very crowded field.
There are lots of ways to do this, but it must be carefully considered and strategically implemented.
For example, one of my businesses was a CrossFit affiliate. I served an older population and I could not afford to have my members over-training or getting hurt. I made this clear in my value propositions, marketing, member orientations, team meetings, training sessions and on social media.
Talking about it and writing about it was not enough.
This value and culture needed to be lived constantly. To keep it on everyone’s mind, I had a huge poster made that said, “I will not injure myself today, so I can train tomorrow.” I hung it where everyone could see it. We referred to it constantly. Members began to recite it with a smile. It made it safe for people to scale the workout in front of their friends, safe for our coaches to scale an individual’s workout to better meet their needs.
The results were incredible. We had very few injuries and over-training issues. Our expectations on this issue were crystal clear and members loved it. Members who did not like this culture were encouraged to move on – by me.
This is only one expanded example of what we talked about yesterday in the educational seminar. It’s something that owner, and YOU, and put in place today.
Want more ideas like this? Sign up for the free educational seminar below. Maybe you will be the only one and we can personalize the content for you, too.
By the way, you can attend as many of these seminars as you want!
5 Reasons Most Fitness Businesses Fail,
3 Ways to be the Most Popular Business in Your Area
This seminar is free, but you must sign up here. We have scheduled times throughout the week. Pick the one that works best for you.
This is a content rich seminar, guaranteed to challenge your thinking about the real hard-cold facts. Be prepared to take notes.
Remember you only get results if you take immediate action on your ideas!
- Category: Ron's Blog
- Tag: Fitness Business, Fitness Business Marketing
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Helping you grow your fitness business is the mission of the 6 Figure Trainers Program. Founder and CEO, Ron Gordon brings over 40 years of successful fitness business ownership and growth, to the tips, tricks and hacks described and outlined here.