Surprise your customers and shock your competitors.

Whenever I add a material thing to my life, I get rid of at least one other thing.

I have made a conscious decision to live that way as much as possible. I am never quite there, so it’s a never ending-process.

The hardest things to let go are the reminders of memories. It’s usually something small, like a card, a note, a picture that always brings a smile to my face.

In the early days of the World Ironman Triathlon Championship in Kona Hawaii, the race director would send each of the competitors a birthday card on our birthday. She personally signed each card, making it very special.

As a CrossFit Affiliate, CrossFit HQ sent me a Christmas card each year. I loved getting and opening the cards. I felt connected to the HQ team.

I still have all those cards.

Now, the recommendation I am about to give you will make a huge difference to your business. Sadly, many people will dismiss it for a variety of reasons. Big Mistake!

Send out personalized holiday greetings to your clients, members and customers.

The more personalized, the better.

Here are some options:

1. Handwritten, addressed and signed card mailed to home address
2. Signed card with computer generated label on the envelope mailed to home address
3. Printed card, with printed signature, mailed to home address
4. Printed postcard with picture on the front and printed message with graphics of your team’s signatures on the back, mailed to home address
5. Printed generic postcard with holiday message on the back mailed to home address
6. Electronic social media posts and email, etc.

Which would you rather receive? What do you think your competition is doing?

Choose from this list the number what works for you and implement it now. Really want to challenge yourself? Go one number lower and make it happen.

If you can manage #1 above, and I believe you can, you will literally stand heads and tails above your competition! You will shock them AND your customers!

All great businesses are built on the little things!

Want more ideas to thrive, rather than just survive, in the coming months? Get in on one of our educational seminars. See below.

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Helping you grow your fitness business is the mission of the 6 Figure Trainers Program. Founder and CEO, Ron Gordon brings over 40 years of successful fitness business ownership and growth, to the tips, tricks and hacks described and outlined here.

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