Tag: Fitness Business Growth
How to Really Stand Out This Holiday Season
I just read an email where a business consultant recommended that business owners take the month of December off and relax. Seriously? This would work IF your business is functioning as a turn-key operation and …
You don’t get a second chance to make a good first impression
I am headed out to visit a new gym in a few minutes. It’s part of a national chain I have been hearing a lot about. It’s time for me to check it out for …
Reason #3: Why Most Fitness Businesses Fail
If we were to name today in the Carolinas, it would be suitable to call it “Black Ice Tuesday.” The South continues to recover from the unusual snow storm over the weekend. There is not …
Your Marketing Plan For Gift Certificates
I constantly hear from fitness business owners that December is a slow month. If it is a slow month, it’s usually because the owner has decided it will be a slow month. December can also …
Reason#2: 5 Reasons 8 Out of 10 Fitness Business Will Fail
It seems like yesterday I was sitting around a table in my mastermind group. We had a speaker presenting on the topic of creating our elevator speech. We were newbies and he found holes in …
What Do Your Customers Really Think?
How can this be? We have business where we are in constant contact with our customers. We see them, talk to them, coach them and, not hearing anything to the contrary, we believe they are …
What A Surprise!
Sunday nights are special. It’s my time to reflect on the past week, look ahead to the next and get ready for Monday morning. I love the promise of Monday morning. We have the whole …
Five Reasons 8 out of 10 Fitness Businesses Will Fail
Eric T. Wagner wrote an article for Forbes magazine in 2013, Five Reasons 8 Out Of 10 Businesses Fail. Here are the five reasons: #1: Not really in touch with customers through deep dialogue #2: …
Are You Prepared?
I talk to fitness business owners every day. During a conversation yesterday, I asked a guy a question and his immediate response was, that’s a silly question. Here is the question I asked: Would you …