Tag: Fitness Business Marketing
Marketing Plans & Alligators
I saw my first wild alligator yesterday. This was a big deal to me. I am originally from up north by the Canadian Border and there are no alligators up there. I have heard horror …
The Truth Behind The Champion
For a long time, the Wheaties box has featured champions in action shots at the pinnacle of their careers. The message: Wheaties is the Breakfast of Champions. More than once, I would study the picture …
World-Class Pizza
I subscribe to two on-line news services that give me tremendous insights into business, the workplace, and the workforce. I am sure it comes as no surprise that the employment landscape has changed in very …
Mystery Shopping Your Business Will Lead To Interesting Discoveries
Even before the internet was a thing I was not much of a shopper. A group of my friends and I used to wait until Christmas eve every year and then all meet at the …
Planting Business Seeds Now for Massive Growth In January
Regardless of what we believe about the economy, the fitness industry is still 36% behind pre-pandemic enrollments, according to a recent IRSHA study. Now is the time to act! Over decades, I have heard how …
The Rooster In My Backyard
I awoke to the sound of a rooster this morning. It’s been a long time since that happened. I had a flashback to my days on the farm many years ago. Why did I hear …
A Gift Certificate
Notice all the Black Friday emails you’re getting? Every year it’s more and more. You’re reading an email from my CRM software and they sent out a warning a week ago about scheduling our Black …
Vince Lombardi Was Right
I am not a huge football fan. Never have been. At the risk of sounding shallow, I have gravitated to the home town teams, wherever I have called home. I am, however, a huge playoff …
The New Abnormal
The Club Industry Executive Summit has wrapped up in Chicago. Before I attack the seemingly endless list of things I want to get done, I want to get a quick and bief note out to …