For as long as I can remember, people have asked me when I’m going to write another book. And for just as long, I’ve been putting it off.
But yesterday, I learned a powerful lesson about momentum—and it reminded me of something critical for business owners: the importance of a 20-minute marketing plan.
The Lesson That Inspired a 20-Minute Marketing Plan
Yesterday I set a timer, sat down, and started writing. No overthinking. No excuses. Just discipline.
When the timer went off, I realized something surprising:
- The time flew by.
- I actually wanted to keep going.
What I’d been dreading turned out to be easier—and even enjoyable.
And it reminded me of something I’ve seen again and again in business:
The tasks we dread usually take more energy to think about than to actually do.
Why Every Gym Owner Needs a 20-Minute Marketing Plan
For many gym owners I mentor, marketing is their “book project.” They see it as complicated, expensive, or out of reach. But once they commit to a 20-minute marketing plan, the fear fades.
Instead of being overwhelming, marketing becomes manageable, repeatable, and eventually—exciting.
How to Start Your Own 20-Minute Marketing Plan
Here’s your simple challenge:
- This weekend, block off 20 minutes to work on your marketing.
- Next week, schedule 20 minutes a day to stay consistent.
These short, focused sessions build momentum. And momentum builds growth.
Build a 20-Minute Marketing Plan With Help
If you’d like to skip the trial and error, I can help you create a basic 20-minute marketing plan in just 30 minutes. Together, we’ll cut through the noise, avoid the traps, and focus on what works. You can book a time with me here.
And because I want to give you tools to keep growing, I’m also giving away free copies of my first book, Seven Fitness Business Secrets, during the month of October. Just let me know, and I’ll mail you a copy next week.
Final Thought: Your 20-Minute Marketing Plan Starts Now
Stop overthinking. Start doing. The tasks you’ve been avoiding are almost always easier—and far more rewarding—than you think.
Start today with a 20-minute marketing plan. Let the momentum surprise you.
For as long as I can remember, people have asked me when I’m going to write another book. And for just as long, I’ve been putting it off.
Why? The usual excuses:
- It takes too much time.
- It feels like a never-ending process.
- It seems boring compared to other “urgent” things on my plate.
Sound familiar?
The Surprising Lesson of Just Starting
Yesterday I finally decided to test myself. I set a timer, sat down, and started writing. No overthinking. No excuses. Just discipline.
When the timer went off, I realized something surprising:
- The time flew by.
- I actually wanted to keep going.
What I’d been dreading for years turned out to be easier—and more enjoyable—than I thought.
And it reminded me of something I’ve seen again and again in business:
The tasks we dread usually take more energy to think about than to actually do.
Marketing Feels the Same
For many gym owners I mentor, the “book project” is marketing.
They see it as complicated, expensive, or out of reach. They convince themselves it will eat up all their time, drain their budget, or require skills they don’t have.
But here’s the truth: once you carve out just 20 minutes a day for marketing, the resistance fades. It stops being overwhelming and starts becoming the growth engine for your business.
Your 20-Minute Marketing Plan
Here’s your simple challenge:
- This weekend, block off 20 minutes to work on your marketing.
- Next week, schedule 20 minutes a day to stay consistent.
These short, focused sessions add up fast. Small steps create momentum—and momentum creates growth.
A Shortcut If You Want Help
If you’d like to skip the trial and error, I can help you create a basic 20-minute marketing plan in just 30 minutes. Together, we’ll cut through the noise, avoid the traps, and focus on what works. You can book a time with me here.
And because I want to give you tools to keep growing, I’m also giving away free copies of my first book, Seven Fitness Business Secrets, during the month of October. Just let me know, (info@6figuretrainers.com) and I’ll mail you a copy next week.
Final Thought
Stop overthinking. Start doing. The tasks you’ve been avoiding are almost always easier—and far more rewarding—than you think.
Take 20 minutes. Start today. And let the momentum surprise you.
