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Maintaining Focus

I am back home after my 90-day road trip. Yes, I was on the road for three months, to the day. This was the longest trip I have had away from home. It was a

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Win-Win-Win Marketing Strategy

There is no question, your current members are your best marketing asset. I am always amazed by how ineffectively this resource is used. Consider what energy you would have in your business if every one

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The Only Discount For The Fitness Professional

I’m heading out to spend some on-site time with a client today. I really like being on-site. The perspective is so different. Before I finish packing up I want to share something I am very

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How To Create A Real Explosion In Record Time

Not gonna lie. There are times I struggle when it comes to writing these emails.  I know the struggle comes from inside me, an internal ego thing. I desperately want to share information because I

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The 2019 Final Push

We had a lot of family things going on yesterday.  It was one of those times when memories are made. Unexpected visitors, and very welcome drop-ins. The big attraction was the twin boys who just

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Should You Build A Team NOT Like You?

At 6 figure trainers, we spend considerable time and energy with our VIP clients helping them build their teams.  We have a variety of assessments we give the prospective candidate. In fact, we run the

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Do You Turn (Enough) People Away?

Could you move into a completely new town where you know no one and quickly build a successful fitness business?  Could you do it without a huge investment of money?  I actually can’t think of

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Are You Ready For A Plot Twist?

My recent visit to the hospital was a shocker.  I enjoy being very active. Most of my life has been spent training for triathlons, mountain climbing, kayaking and lately, riding a motorcycle. To make a

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Mining For Gold (Part 3)

I visit gyms all over the country. I see first-hand what they are doing for marketing and sales. I listen to them interview me as a prospective member, or simply someone who wants to see

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