I had an awesome run yesterday, especially gratifying, given all the years that injuries prevented me from running. (Insert: Happy Dance)
As I finished the run, I hit the stop button on my Garmin watch like usual.
Depending on which program I’m using the results are either downloaded automatically to my training account or I do it manually when I get home.
In either case it seems as though the run is never fully completed until I’ve had a chance to look at the results in my training program.
My wearable is an integral part of my training, and I am not alone.
Study after study in the fitness industry is identifying wearable technology as one of the hottest emerging trends.
All indications are this trend is here to stay and the potential implications are mind-blowing.
As an example, John Hancock will no longer sell life insurance to people unless they have a wearable and can prove they’re making positive lifestyle choices.
And this is just the tip of the iceberg.
Do you have a strategy for wearables? They are clearly here to stay and will have a huge impact and the fitness industry.
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