I am in Indiana on my way to some meetings in Colorado.
Traveling by motorcycle forces me to pack light and take only the necessary items. My favorite Bluetooth keyboard did not make the cut this time, forcing me to use the awkward keyboard on the laptop, so this email will be short, to the point, and very powerful.
In these emails, we have been building your strategy to increase and adjust your prices.
Your next step is very powerful and serves many purposes. For now, I’ll concentrate on the two most important reasons to do this exercise right away.
First what I am about to layout will help get your mindset in the right place for your pricing strategy. Second, this exercise can result in an immediate cash surge.
Here is what to do.
Find a quiet spot where you can think creatively for a few uninterrupted minutes. In your mind create the highest-end program you can imagine.
We’ll call it your elite training program. Include everything you can imagine your ideal client wants.
Outline your thoughts (on paper) and then attach a price to the program. It should be a multiple of what you are charging now.
Ignore your thoughts that none of your current members and clients will pay this amount for your new program.
This is not for the majority of the people you have now, although statistically, 10% of your current people are interested in a premium program.
That’s it for today. Just get your thoughts committed to a flyer.
Stay tuned for the next step and it’s an exciting and profitable next step.
