Without silence between notes, there is no music.
Without darkness there is no light.
It’s a fact that opposites exist, in fact they have to exist in our world. Something, anything, cannot exist without it’s opposite.
The fitness industry has had some especially hard times over the last year. The opposite is also true. The fitness industry has had some exceptionally bright times over the past year.
Gyms have been closed through no fault of their own. Owners have also pivoted, and created new solutions, such as on-line programming. In less than a year, online has become accepted as such an integral part of our programming, that we can no longer imagine a fitness business without it.
Gyms have gone out of business. The closing left members without a fitness home. New gyms saw an opportunity, and opened to meet the need!
We can be affected by laws, orders, and mandates. That is part of life. But as Victor Frankel said, in so many words, no one can determine our attitude.
In the middle of the battle for the future of our business, it’s easy to see the “realities” and get discouraged. It’s harder, yet much more productive, to see the opportunities.
If 25% of the gyms in your market are closing, which is a prediction for 2021, that means there are a lot of people looking for another gym. Perhaps your gym.
Do you see the opportunity? Not simply at a mental level. Do you believe the opportunity is here?
Here is the tough love part. You only truly believe there is an opportunity here for you if your actions support that mindset. For instance, what are you doing to attract this market? What marketing strategies do you have in place to be “top of mind,” when these leads are looking for their new gym?
Doing what you’ve always done is not going to cut it. That will just get you what you’ve always had.
Now is the time to make changes and capture this new market. Even more importantly, this is the time to redesign all your systems to strengthen your business, to make it shock proof and bomb proof!
Here is the key to attitude and action. When you truly believe in the positive opportunities, in other words, you have a growth attitude, your mind will begin to search out creative solutions to get you closer to your goals.
You will find yourself actively looking for solutions. You will find yourself seeking help and guidance from people who have truly been there and done that.
Perhaps 6 Figure Trainers can be of help to you. It’s worth a conversation. Let’s talk. 585-737-3316.
Remember, you only get results if you take immediate action on your ideas!
