I am finishing up my, way-too-long, recovery from foot surgery by spending some time with my nephew.
His daughter has just started her first school year.
Although she is only 4 years old, she has a mini-wheeler.
As soon as she got home from the first day of school, she asked her Dad if she could ride her wheeler around the big backyard.
For the next half hour, she rode in circles, loudly and cheerfully singing, “I don’t care,” over and over.
I have no idea what happened at school that day, or even if she was reflecting on the school day, but her good-natured singing brought a smile to my face.
September has always brought a smile to my face because things settle down and we get back on schedule.
This is especially true in the fitness world, and not only for our members and clients, but for us too.
This is the time of the year to reset our goals for the rest of the year, and into next year.
Like many young fitness professionals, early in my career, I would enjoy the wave of new business in the fall and coast through the holiday season, and enjoy the next wave in January. It was a great plan, on the surface.
The problem was that this business model left me struggling over the next summer.
When I learned the significance of the Fall season and how it impacted the following year, I made some changes and my business was transformed. No longer was the summer season something to dread.
I learned that well-designed marketing initiatives in the fall of the year were the key to a successful and lucrative following year. And this is what I teach my VIP clients
What the savvy business owner does over the next four months will determine his/her success throughout the entire next year.
And the key to all of this is a direct response marketing program.
To get started with a direct marketing program, first, make a list of every marketing strategy and tactic you are using right now. Beside each strategy list the measurable results you are getting with each tactic.
Next, make a list of one new strategy or tactic you can add this month. Implement the strategy, measure the results and repeat each month over the next four months.
By the end of the year, you’ll have four new measurable strategies/tactics in place.
In case you’re wondering what results you might get, I can tell you that one of my VIP clients added 50k to his next year’s revenue by following this plan.
If you want more ideas, just schedule a time with me in the PS below.
Remember: You only get results if you take action on your ideas. Do it now!
