So Simple Most People Miss It
I am always telling people to look sideways for business ideas and motivation. By that I mean look at other industries. Looking at our own industry can be very limiting. This applies to every industry …
How Your Competition Is On The Move
I checked out another new (new to me) gym yesterday. It’s another major national chain with nearly 1000 locations that has been around for a long time. I took advantage of the first visit and …
Forget Your 2019 Goals, Temporarily
If I read one more post encouraging me to do this, or to do that next year, when 2019 arrives… I get it, 2019 is almost here and I need to think about what I …
Reason #4: Why most fitness business fail
I had to think long and hard about how to start this post. This content strikes so close to home it’s hard to be sensitive, objective and convincing at the same time. I get passionate …
Make It Easy For Your Prospects To Like You
I recently visited a gym I have been hearing a lot about. It’s part of a national chain and has generated a lot of interest in its programs. I was visiting because I wanted to …
How to Really Stand Out This Holiday Season
I just read an email where a business consultant recommended that business owners take the month of December off and relax. Seriously? This would work IF your business is functioning as a turn-key operation and …
Surprise your customers and shock your competitors.
Whenever I add a material thing to my life, I get rid of at least one other thing. I have made a conscious decision to live that way as much as possible. I am never …
You don’t get a second chance to make a good first impression
I am headed out to visit a new gym in a few minutes. It’s part of a national chain I have been hearing a lot about. It’s time for me to check it out for …
Reason #3: Why Most Fitness Businesses Fail
If we were to name today in the Carolinas, it would be suitable to call it “Black Ice Tuesday.” The South continues to recover from the unusual snow storm over the weekend. There is not …