Win-Win-Win Marketing Strategy
There is no question, your current members are your best marketing asset. I am always amazed by how ineffectively this resource is used. Consider what energy you would have in your business if every one …
The Only Discount For The Fitness Professional
I’m heading out to spend some on-site time with a client today. I really like being on-site. The perspective is so different. Before I finish packing up I want to share something I am very …
How To Create A Real Explosion In Record Time
Not gonna lie. There are times I struggle when it comes to writing these emails. I know the struggle comes from inside me, an internal ego thing. I desperately want to share information because I …
The Problem(s) With Discounts
I have seen it over and over. In fact, there are companies that specialize in this atrocity. They call themselves marketing companies. The send you some information, call you and promise they can fill your …
The 2019 Final Push
We had a lot of family things going on yesterday. It was one of those times when memories are made. Unexpected visitors, and very welcome drop-ins. The big attraction was the twin boys who just …
Should You Build A Team NOT Like You?
At 6 figure trainers, we spend considerable time and energy with our VIP clients helping them build their teams. We have a variety of assessments we give the prospective candidate. In fact, we run the …
Do You Turn (Enough) People Away?
Could you move into a completely new town where you know no one and quickly build a successful fitness business? Could you do it without a huge investment of money? I actually can’t think of …
Are You Ready For A Plot Twist?
My recent visit to the hospital was a shocker. I enjoy being very active. Most of my life has been spent training for triathlons, mountain climbing, kayaking and lately, riding a motorcycle. To make a …
Mining For Gold (Part 3)
I visit gyms all over the country. I see first-hand what they are doing for marketing and sales. I listen to them interview me as a prospective member, or simply someone who wants to see …