All posts by Ron Gordon

Your Second Best Prospects

Yesterday, I wrote about the easiest people to market your programs to, your previous clients, customers, and members, If you didn’t see it, just let me know, and I’ll send it to you. The question

Have You Scheduled My Visit

I just got back from visiting a client at his gym. I have been working with him for a few weeks now, and it was exciting to have eyes on his operation. He is making

Do You See It

This is my second winter living in the Arizona Desert. I am from the lush grasses and timber of the East Coast, and my first winter I didn’t see any wildlife. This year, my second

Bullet Proof Directions

In the fitness world, coaches, trainers, and instructors give great directions when it comes to workouts. It’s our job and we nail it. When it comes to our marketing and sales efforts, we need to

Set-Back or Set-Up

Since I travel a lot, keeping my equipment in great mechanical condition is a priority. No one wants to have a breakdown on the highway while traveling. Two days ago, my truck went into a

Can I Touch Your Marketing Plan

Within the first week of meeting with my clients, I always ask for a copy of their marketing plan. Everyone has a marketing plan, or at least that is what I am told. While most

How Many Days Til Swim Suit Season

The number of days until swim suit season depends on where you are in the country. In Upstate NY, my hometown, swim suit season is quite a few days away. In other parts of the

What’s The Best Part Of Your Day

At a very young age, my youngest daughter always asked a very insightful question at every dinner table. The question was, “What’s the best part of your day?” She always led us through the process,

R & R And a Tip

I just wrapped up a week of awesomeness! We just finished the last session of the marketing and mentoring Boot Camp Challenge. It was a fun-filled week helping people get out of their comfort zones