Your Phone is Ringing
The phone rings and the caller wants some information. By the way, chances are real good they have already researched your business online. Most likely they have googled the business. How you answer their inquiry …
The Pen Is Mightier Than The Sword
“The pen is mightier than the sword,” is a quote attributed to the English writer, Edward Bulwer-Lytton, who lived in the first half of the nineteenth century. The quote has been copied and altered many …
Things I’d Never Done
I spent some time on a side-by-side in the mountains doing things I had never done before. It was a blast and a great way for me to clear my mind for the Web Class …
Making Your Move
My first group bike (bicycle) training ride taught me a life lesson I have never forgotten. I was invited to ride with some very experienced cyclists, including a rider with Olympic Trial experience. These guys …
Chances are…
Chances are good that you have at lease one ideal customer inside your business, maybe more than one. Chances are also good, you have more than one who is less than ideal. Ever wonder what …
The Critical Component
If you were to distill all the components of your marketing efforts down to the most important and critical component, what would that component be? Online?Printed?Networking?Referrals?Word of Mouth?Organic? For years I tried to figure this …
Gold In The Potty Garden
Yesterday I had a chance to explore the desert, and I came across a real gold mine. It came as a bit of a surprise because I was actually headed to a POI (Point of …
Can We Agree On This
Let me get right to the point. I want you to be successful. Do we agree on this? If not, reading the rest of this email will be a waste of time for you. Still …
Save The Bees
In need of a diversion from routine yesterday, I turned on the radio. It’s always interesting to see how local businesses advertise on the small local radio stations. Most do not employ talent, but use …