The Right Questions
What do you want? Why do you want it? These two questions are the foundation for any sales conversation. When the prospect comes to you, they really care about only one thing. It’s not how …
Thanks, Will Smith
One of the Sunday morning news shows had a feature on Fitness. Will Smith showed before and after pictures of his weight during the pandemic. During his interview he committed to getting back in shape, …
The Human Touch
Nineteen years ago, in 1992, Bruce Springsteen released a very popular song giving us one of the clues to building a strong fitness business For small gyms it’s one of the key things that differentiates …
Difficult Conversations
After spending the winter in the Southwest warmth, I feel like I am experiencing real (cold) winter in the Northeast now. It’s some of the coldest weather I have experienced in over a year. But …
A Few Choice Words
Our past clients and members are a tremendous resource for us. They know us. They understand our business. They spent money believing we were the best solution to help them achieve their goals. For a …
Congratulations! It’s a 6 Figure Income!
2020 was certainly a challenging year. The press continually beat the negative drum. Don’t get me wrong, we had some real challenges, like we have never before experienced. On the other hand there were successes …
Why We Need To Update What We Are Telling People
Updating our introductions for 2021 is vitally important in the fitness industry.
The Small Gym Explosion Is Here, Right Now
Sitting still is something I have never been good at. I travel a lot, and love the mobile lifestyle. Currently, I am visiting family in New York for a couple of months. It’s great because …
Without Silence & Darkness, There Is No Music & Light.
Without silence between notes, there is no music. Without darkness there is no light. It’s a fact that opposites exist, in fact they have to exist in our world. Something, anything, cannot exist without it’s …