Category: Ron’s Blog

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Forget Your 2019 Goals, Temporarily

If I read one more post encouraging me to do this, or to do that next year, when 2019 arrives… I get it, 2019 is almost here and I need to think about what I

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Reason #4: Why most fitness business fail

I had to think long and hard about how to start this post.  This content strikes so close to home it’s hard to be sensitive, objective and convincing at the same time.  I get passionate

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Make It Easy For Your Prospects To Like You

I recently visited a gym I have been hearing a lot about. It’s part of a national chain and has generated a lot of interest in its programs. I was visiting because I wanted to

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How to Really Stand Out This Holiday Season

I just read an email where a business consultant recommended that business owners take the month of December off and relax. Seriously?  This would work IF your business is functioning as a turn-key operation and

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Surprise your customers and shock your competitors.

Whenever I add a material thing to my life, I get rid of at least one other thing. I have made a conscious decision to live that way as much as possible. I am never

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You don’t get a second chance to make a good first impression

I am headed out to visit a new gym in a few minutes. It’s part of a national chain I have been hearing a lot about. It’s time for me to check it out for

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Reason #3: Why Most Fitness Businesses Fail

If we were to name today in the Carolinas, it would be suitable to call it “Black Ice Tuesday.” The South continues to recover from the unusual snow storm over the weekend. There is not

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Your Marketing Plan For Gift Certificates

I constantly hear from fitness business owners that December is a slow month. If it is a slow month, it’s usually because the owner has decided it will be a slow month. December can also

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Bad Weather Report = Great Opportunity!

I seldom watch TV, but I will selectively check in on unusual situations or events, such as the funeral for George Herbert Walker Bush, #41. I am glad I watched the highlights of the funeral.