2020 was certainly a challenging year. The press continually beat the negative drum.
Don’t get me wrong, we had some real challenges, like we have never before experienced.
On the other hand there were successes like never before.
Forbes Magazine published a special issue for April/May of 2021, entitled A New Billionaire A Day.
Actually there was a new Billionaire birthed every 17 hours in 2020, somewhere in the world!
Wow! Seriously? I read the report cover to cover!
What does this have to do with us? Plenty!
Most of my readers are not concerned about becoming a Billionaire. They simply want to make a decent living doing what they love to do, train people.
If more Billionaires than ever were minted in 2020, what about Millionaires? What about half of that; or even a 6 figure income?
Well, it may not have happened in 2020, but this is 2021, the fitness industry has been pruned, and the survivors are exploding.
We see it with our clients. Record numbers of people are signing up for fitness programs. And they are willing to spend more money! Some have been displaced by their former gym that closed. They are real hungry!
How can they find you?
That is the job of our marketing programs. If you don’t have a good marketing plan, there has never been a better, or easier time, to get one going.
If your plan prior to 2020 was a bit haphazard, and that is the case with most gyms, commit to making a change today.
You could simply start with a blank sheet of paper, but I don’t recommend that. Take some time, a short time to educate yourself a bit. Time is so valuable in the fitness business, so set a timer for one hour and “crush it.” It’s amazing what you can get done in an hour when you really want to.
My recommendation is to give me a call. We’ll spend 30 minutes on your situation. No strings attached. You will not be pitched. Your questions will be answered. What have you got to lose? Absolutely nothing!
Behind the scenes in 2020 there was a huge number of successes going on. Some parts of the fitness industry benefited tremendously.
For those parts of the industry that struggled, their day is coming.
Some gym owners and trainers are about to make a fortune in the next 18 months. Be one of them!
Remember, you only get results if you take immediate action on your ideas!
Only the best!
Ron
