Tag: Fitness Business Owner
Who your “ideal client” actually is might surprise you
Most gym owners get this wrong and market to the wrong person for years Ideal Customer for Gym Owners: The Exercise That Will Surprise You Most gym owners think they know their ideal customer for …
The Best Business Books for Gym Owners Start With This One
I’ve been doing a bit of spring cleaning with my books and reading material. Always an interesting challenge. You start pulling things off the shelf and you realize pretty quickly what has earned its spot. …
Do You Really Own A Business… Or A Job?
The hard truth many owner-dependent fitness business owners need to face before they talk about freedom, growth, or selling someday. Years before I owned an owner-dependent fitness business, I was working in mergers and acquisitions, …
His Question Stopped Me Cold — The Truth About Strategic Marketing for Small Business Owners
Quick Summary A simple roadside encounter revealed one of the most important lessons in business growth: without a clear marketing strategy for small business owners, even the hardest work won’t get you far. In this …
A Hole in the Wall… and in Your Marketing
Gym Marketing Maintenance: Small Fixes, Big Growth Some time ago, I walked into a client’s gym for the first time. As soon as I stepped through the door, my eyes went straight to a jagged …
Are You Ready, But Need Permission To Dream Bigger?
A mindset shift for entrepreneurs can be the spark that transforms everything. In a recent mentoring session, one of my clients — who had already turned his business from financial disaster into a thriving operation …
Discover the Power of a Mastermind Group for Business Growth
How a mastermind group for business growth helped one entrepreneur turn purpose, fun, and accountability into lasting success. Some time ago, I came across an article about the Fortune 400 — the wealthiest people in …
Stop Putting Off What Will Actually Grow Your Business
Every fitness business owner has been there—looking at a to-do list filled with tasks you’d rather avoid. These are the uncomfortable, scary, and often delayed items that, ironically, are the exact ones that will grow …
Passion is the key to transforming your business.
Sometimes, things don’t go exactly as planned. Our original goal was to go live today with a powerful training session. Unfortunately, a few unexpected equipment issues got in the way. But here’s the good news—our …