I started my new year “behind bars.”
Exactly where I wanted to be.
Before you think bad things about me and hit the unsubscribe button below, you need to know one of my favorite places to be is behind the handleBARS of my BMW.
I know you are where you really want to be today.
You have an awesome business, and right now there is more interest in your business than any other time of the year. This is truly good news, for the prepared.
Maybe you are happy with your preparation and maybe not. The opportunity is here for you, either way.
I am typically not a “Debbie downer,” but I want to bring one thing to your attention as a caution.
According to a post by Credit Donkey, 56% of current gym-goers dread the influx of newcomers in January.
Personally, based on my experience, I think the statistic is higher than that.
It’s the subtle things that most fitness professionals miss completely. It’s the little things that are said, or not said, usually out of earshot of the owner, coach or trainer.
This can make a huge difference to the well-meaning newbie that sincerely wants to make a change in their lives.
We can’t fault the existing members for wanting to preserve what they have become accustomed to. They are rightfully concerned most about themselves.
At 6 Figure Trainers we define successful marketing as attracting and retaining new business. Other than that, you have a constantly revolving door.
All this opportunity can, and often is, wasted in the absence of a well-thought-out plan to address the needs of both the newbie and the faithful existing members.
Imagine how powerful this opportunity is IF your existing clients help you by being warmly welcoming to the new people.
We can. We have done it and we help others do it all the time.
Let us know how we can help you.
