Tag: Fitness Business Growth
Not a Fun Job
I am in the process of updating some personal documents. It’s not a fun job, at least for me, because paperwork is not particularly exciting to my adventuresome nature. But important documents serve as marching …
National Fitness Month
Happy May 2022! Did you know this is National Fitness Month? Technically, it’s National Physical Fitness and Sports Month. Why is this important? First it bring awareness to the public and that’s worth a lot. …
Have You Scheduled My Visit
I just got back from visiting a client at his gym. I have been working with him for a few weeks now, and it was exciting to have eyes on his operation. He is making …
Do You See It
This is my second winter living in the Arizona Desert. I am from the lush grasses and timber of the East Coast, and my first winter I didn’t see any wildlife. This year, my second …
Bullet Proof Directions
In the fitness world, coaches, trainers, and instructors give great directions when it comes to workouts. It’s our job and we nail it. When it comes to our marketing and sales efforts, we need to …
Set-Back or Set-Up
Since I travel a lot, keeping my equipment in great mechanical condition is a priority. No one wants to have a breakdown on the highway while traveling. Two days ago, my truck went into a …
Can I Touch Your Marketing Plan
Within the first week of meeting with my clients, I always ask for a copy of their marketing plan. Everyone has a marketing plan, or at least that is what I am told. While most …
How Many Days Til Swim Suit Season
The number of days until swim suit season depends on where you are in the country. In Upstate NY, my hometown, swim suit season is quite a few days away. In other parts of the …
Chances are…
Chances are good that you have at lease one ideal customer inside your business, maybe more than one. Chances are also good, you have more than one who is less than ideal. Ever wonder what …