Tag: Fitness Business Growth
Do You See It
This is my second winter living in the Arizona Desert. I am from the lush grasses and timber of the East Coast, and my first winter I didn’t see any wildlife. This year, my second …
Bullet Proof Directions
In the fitness world, coaches, trainers, and instructors give great directions when it comes to workouts. It’s our job and we nail it. When it comes to our marketing and sales efforts, we need to …
Set-Back or Set-Up
Since I travel a lot, keeping my equipment in great mechanical condition is a priority. No one wants to have a breakdown on the highway while traveling. Two days ago, my truck went into a …
Can I Touch Your Marketing Plan
Within the first week of meeting with my clients, I always ask for a copy of their marketing plan. Everyone has a marketing plan, or at least that is what I am told. While most …
How Many Days Til Swim Suit Season
The number of days until swim suit season depends on where you are in the country. In Upstate NY, my hometown, swim suit season is quite a few days away. In other parts of the …
Chances are…
Chances are good that you have at lease one ideal customer inside your business, maybe more than one. Chances are also good, you have more than one who is less than ideal. Ever wonder what …
The Critical Component
If you were to distill all the components of your marketing efforts down to the most important and critical component, what would that component be? Online?Printed?Networking?Referrals?Word of Mouth?Organic? For years I tried to figure this …
Gold In The Potty Garden
Yesterday I had a chance to explore the desert, and I came across a real gold mine. It came as a bit of a surprise because I was actually headed to a POI (Point of …
Can We Agree On This
Let me get right to the point. I want you to be successful. Do we agree on this? If not, reading the rest of this email will be a waste of time for you. Still …