Tag: Fitness Business Marketing
Your Immediate Growth Strategy
I received a voice call yesterday afternoon. There was no caller id, but it was a local number. To my surprise it was a fitness business, more specifically one of the local branches of a …
This Is Your REAL Job
I was fortunate to become a YMCA Executive Director at a very young age. We had a huge facility, about 100 people on the staff and 100s of members, and I was ultimately responsible for …
The Valentine’s Day Workout (Updated for 2019)
Without clients the fitness professional has no business. There is a natural attrition in the fitness industry and the fitness professional is always searching for new clients to take the place of those that leave. …
A Treadmill Only Fitness Center…
Once upon a time I was a competitive runner. To say that I loved to run (or was addicted) is an understatement. I ran in all kinds of weather in Upstate New York. Cold, snow, …
Embracing The Monday Blues.
I remember when I used to get the Monday blues. This was long before I was an entrepreneur, the dark times when I worked for someone else, but that’s a story for another time. 🙂 The …
How Your Competition Is Exploding
I received another great question from a small gym owner the other day. In the course of our conversation we were talking about the competitors a small gym owner faces every day in today’s marketplace. …
How To Take Advantage Of Positive Feedback
How many times has this happened to you? It’s been a crazy busy day. It seems like you have a million things going on, and you do. Someone wants to see you for something and …
How To Handle Negative Feedback.
I bought a new kettlebell for my personal gym this weekend. Since it’s my personal gym, I had some very specific criteria I was looking for. Very different features than my supply of kettlebells in …
How Happy Are Your Customers?
I know TWO very important things about you and your business. I know these things because of the conversations I have recently had with some of you. First, things are very busy in the fitness …