Tag: Fitness Business Marketing
Better Than A Google Review, Part 2
In my last post about I wrote about something more powerful than a Google review, word of mouth advertising from the local community. More specifically we’re talking about building relationships with other people in the …
Better Than The Google Review, Part 1
Everyone knows and understands the power of Google Reviews. They can make or break an organization. The concept of the Google review has been around for a very long time, long before the internet. Another …
The Bright Shiny Object
It was called a “Super Blood Wolf Moon.” The name itself intrigued me and when I checked out the meaning of the name, each word had interesting significance. The skies were clear over Greenville, which …
Do You Have Boots On The Ground?
Dr. Martin Luther King had a tremendous work ethic. His much younger assistants had trouble keeping up with his energy and the relentless pace he demanded of himself in pursuit of his dream. Much of …
A HUGE Change in the Fitness Industry
You were likely working with clients and members when this announcement was made. Or maybe you were cleaning the bathrooms, writing a Facebook post, grabbing a quick bite to eat between coaching sessions, squeezing in …
Throwing Axes and Drinking Beer?
I experienced something very different yesterday, axe throwing. It was fun. Craft Axe Throwing is a new business in town and from their website it looks as though they have three locations around the country. …
Insulate Your Business From Whatever The Economy Does
As the economic pendulum swings… For the fitness professional and business owner there is uncertain news and great news on the horizon. Let’ start with the great news first. The fitness business has been growing …
Step #1 to Separate From the Competition
I had an interesting conversation with a woman, a regular reader of these emails, the other day. I asked her for suggestions for future content and she offered a couple of ideas. On a side …
More Dangerous Than You Realize
I started my new year “behind bars.” Exactly where I wanted to be. Before you think bad things about me and hit the unsubscribe button below, you need to know one of my favorite places …