Tag: Fitness Business Marketing

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Self-Education

I grew up in a family that really valued education. The oldest of seven children, my parents made their wishes and opinions known from the very beginning that I was going to college. I remember

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Three PROVEN* Ninja strategies YOU can use today to generate 1000s of more dollars in 2019 (Updated)

In my last post here, I talked about how to set up your January for tremendous success. I outlined some strategies to implement right now. Don’t worry if you don’t have all those things in

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So Simple Most People Miss It

I am always telling people to look sideways for business ideas and motivation. By that I mean look at other industries. Looking at our own industry can be very limiting. This applies to every industry

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How Your Competition Is On The Move

I checked out another new (new to me) gym yesterday. It’s another major national chain with nearly 1000 locations that has been around for a long time. I took advantage of the first visit and

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Make It Easy For Your Prospects To Like You

I recently visited a gym I have been hearing a lot about. It’s part of a national chain and has generated a lot of interest in its programs. I was visiting because I wanted to

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How to Really Stand Out This Holiday Season

I just read an email where a business consultant recommended that business owners take the month of December off and relax. Seriously?  This would work IF your business is functioning as a turn-key operation and

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You don’t get a second chance to make a good first impression

I am headed out to visit a new gym in a few minutes. It’s part of a national chain I have been hearing a lot about. It’s time for me to check it out for

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Reason #3: Why Most Fitness Businesses Fail

If we were to name today in the Carolinas, it would be suitable to call it “Black Ice Tuesday.” The South continues to recover from the unusual snow storm over the weekend. There is not

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Your Marketing Plan For Gift Certificates

I constantly hear from fitness business owners that December is a slow month. If it is a slow month, it’s usually because the owner has decided it will be a slow month. December can also