Tag: Fitness Business Owner
Ghost Towns,Tumbleweed, and Automation
RV parks in the Southwest are starting to resemble ghost towns, with an occasional tumbleweed rollin’ on through. The winter months are very different. Literally thousands of people migrate to this area of the country …
Separating Strategies From Tactics
This is short and to the point… Most fitness business owners don’t have an effective marketing plan because they don’t know how to separate strategies from tactics. They follow one tactic with little or no …
Free Trial vs Open House
Two day ago I wrote about May being National Physical Fitness and Sports month. I received a surprising amount of feedback from that email, so here are some more details. Done properly the Free Trial …
Not a Fun Job
I am in the process of updating some personal documents. It’s not a fun job, at least for me, because paperwork is not particularly exciting to my adventuresome nature. But important documents serve as marching …
Set-Back or Set-Up
Since I travel a lot, keeping my equipment in great mechanical condition is a priority. No one wants to have a breakdown on the highway while traveling. Two days ago, my truck went into a …
Can I Touch Your Marketing Plan
Within the first week of meeting with my clients, I always ask for a copy of their marketing plan. Everyone has a marketing plan, or at least that is what I am told. While most …
How Many Days Til Swim Suit Season
The number of days until swim suit season depends on where you are in the country. In Upstate NY, my hometown, swim suit season is quite a few days away. In other parts of the …
Gold In The Potty Garden
Yesterday I had a chance to explore the desert, and I came across a real gold mine. It came as a bit of a surprise because I was actually headed to a POI (Point of …
Can We Agree On This
Let me get right to the point. I want you to be successful. Do we agree on this? If not, reading the rest of this email will be a waste of time for you. Still …