Tag: Fitness Business
Chances are…
Chances are good that you have at lease one ideal customer inside your business, maybe more than one. Chances are also good, you have more than one who is less than ideal. Ever wonder what …
The Critical Component
If you were to distill all the components of your marketing efforts down to the most important and critical component, what would that component be? Online?Printed?Networking?Referrals?Word of Mouth?Organic? For years I tried to figure this …
Gold In The Potty Garden
Yesterday I had a chance to explore the desert, and I came across a real gold mine. It came as a bit of a surprise because I was actually headed to a POI (Point of …
Can We Agree On This
Let me get right to the point. I want you to be successful. Do we agree on this? If not, reading the rest of this email will be a waste of time for you. Still …
Save The Bees
In need of a diversion from routine yesterday, I turned on the radio. It’s always interesting to see how local businesses advertise on the small local radio stations. Most do not employ talent, but use …
Someday You Won’t Be Able To
I attended a seminar yesterday, and the presenter was excellent. He had many nuggets of great information but the one thing that jumped out at me was the statement, “Someday you won’t be able to. …
Moving Fast and Breaking Things
“Move fast and break things,” is a very well-know phrase in the internet world credited as Mark Zuckerberg’s motto for his people at Facebook. He would be very proud of me today. I trashed my …
Do The Right Thing For the Right Reason
Dealing with great employees is a great experience. Dealing with problematic employees is a nightmare of record keeping and due diligence processes that gobble up vast amounts of time and energy. Granted, different States have …
A Mistake In Hiring Is Costly
I am currently working with one of my private VIP clients who is adding a General Manager. The onboarding program we have in place is nothing like I have ever seen before. We are breaking …