Tag: Fitness Business
Who your “ideal client” actually is might surprise you
Most gym owners get this wrong and market to the wrong person for years Ideal Customer for Gym Owners: The Exercise That Will Surprise You Most gym owners think they know their ideal customer for …
The Best Business Books for Gym Owners Start With This One
I’ve been doing a bit of spring cleaning with my books and reading material. Always an interesting challenge. You start pulling things off the shelf and you realize pretty quickly what has earned its spot. …
Do You Really Own A Business… Or A Job?
The hard truth many owner-dependent fitness business owners need to face before they talk about freedom, growth, or selling someday. Years before I owned an owner-dependent fitness business, I was working in mergers and acquisitions, …
A Hole in the Wall… and in Your Marketing
Gym Marketing Maintenance: Small Fixes, Big Growth Some time ago, I walked into a client’s gym for the first time. As soon as I stepped through the door, my eyes went straight to a jagged …
Your Gym’s Cleanliness Is Your Brand’s Credibility
When it comes to gym cleanliness, most owners think about first impressions, not final ones. But here’s the truth: the state of your restrooms might be the silent factor deciding whether clients stay or leave. …
Discover the Power of a Mastermind Group for Business Growth
How a mastermind group for business growth helped one entrepreneur turn purpose, fun, and accountability into lasting success. Some time ago, I came across an article about the Fortune 400 — the wealthiest people in …
Unlock Momentum: The Surprisingly Simple 20-Minute Marketing Plan
For as long as I can remember, people have asked me when I’m going to write another book. And for just as long, I’ve been putting it off. But yesterday, I learned a powerful lesson …
Stop Putting Off What Will Actually Grow Your Business
Every fitness business owner has been there—looking at a to-do list filled with tasks you’d rather avoid. These are the uncomfortable, scary, and often delayed items that, ironically, are the exact ones that will grow …
The GLP-1 Rush Is Slowing… But the Opportunity Isn’t for the Prepared
Weight loss drugs like GLP-1s and GIPs created a huge buzz in the fitness and wellness space over the past year. But as the initial hype cools, a powerful new opportunity is emerging—the GLP-1 weight …