Tag: Fitness Business

Ron Gordon

A “Taste” Of What Our Customers Are Experiencing

I was an early self-isolator. The fuel gauge on my truck hardly moved for 8 weeks. Last Saturday I cautiously ventured out for dinner. I chose a restaurant I had frequented often in the past.

Ron Gordon

Is The Check Really In The Mail?

Do I sound like the bearer of bad news? Small fitness businesses are at a crossroads.  Unless we have a plan A that does not depend on a stimulus check and are seriously working our

Ron Gordon

Are You Focused On The Right Thing?

I hope you and your family had a great holiday weekend.  It’s defiantly weird to celebrate the holidays in a social distancing way. Hopefully, we won’t have to do that for too much longer.  Here

Ron Gordon

It’s Time To Rethink Everything

I hope you are healthy and safe. I know it’s frustrating and stressful right now, but there is always hope and, this too shall pass.  Are you ready for the new normal?  The time when

Ron Gordon

Building Your Fitness Business in Challenging Times

I hope you are healthy, safe, and strong. Now is a critical time for every gym owner and trainer. It starts with attitude, expectation, and faith. We cannot count on the things that worked in

Ron Gordon

Your Two-Pronged Approach For April

First, I hope you are all healthy.  Hang in there, we made it through March, and we will make it through April! Things change daily and hindsight is always 20/20. One thing we know for

Ron Gordon

The Coronavirus Challenge – Part 5

I was exchanging emails with a national leader in the fitness space and she brought something very interesting to my attention. The impact of the coronavirus on attendance/memberships at fitness centers is driving concern and

Ron Gordon

What We Can Learn From The Banking Industry

Good customer service is something you existing customers feel, or not. It all comes down to how they are treated.

Ron Gordon

How to Measure Daily Progress Toward Your Goals

Don’t overlook the importance of tracking daily progress in business. It’s very easy with this simple plan.