Tag: Fitness Business
The Human Touch
Nineteen years ago, in 1992, Bruce Springsteen released a very popular song giving us one of the clues to building a strong fitness business For small gyms it’s one of the key things that differentiates …
Difficult Conversations
After spending the winter in the Southwest warmth, I feel like I am experiencing real (cold) winter in the Northeast now. It’s some of the coldest weather I have experienced in over a year. But …
A Few Choice Words
Our past clients and members are a tremendous resource for us. They know us. They understand our business. They spent money believing we were the best solution to help them achieve their goals. For a …
Congratulations! It’s a 6 Figure Income!
2020 was certainly a challenging year. The press continually beat the negative drum. Don’t get me wrong, we had some real challenges, like we have never before experienced. On the other hand there were successes …
It’s how High You Bounce!
Sometimes someone says something so simple, and yet so profound, it stays with us forever. On one such occasion I was meeting with one of my mentors and was describing, at his request, a very …
Building Trust In An Uncertain World
I just got off a Zoom meeting with some trainers at a gym in upstate New York. In case you don’t know, gyms in New York are not allowed to open yet. They have no …
A “Taste” Of What Our Customers Are Experiencing
I was an early self-isolator. The fuel gauge on my truck hardly moved for 8 weeks. Last Saturday I cautiously ventured out for dinner. I chose a restaurant I had frequented often in the past. …
Is The Check Really In The Mail?
Do I sound like the bearer of bad news? Small fitness businesses are at a crossroads. Unless we have a plan A that does not depend on a stimulus check and are seriously working our …
Are You Focused On The Right Thing?
I hope you and your family had a great holiday weekend. It’s defiantly weird to celebrate the holidays in a social distancing way. Hopefully, we won’t have to do that for too much longer. Here …