Tag: Fitness Business
The Truck Stop From Hades
I drive a diesel truck and because I use a fuel discount card, I refuel in the truck lanes. I really enjoy using those lanes, because there is a system and the drivers are very …
Think Beach Warning Flags When Hiring A Team
I had a chance to walk on the beach in Florida yesterday. New to me was the beach Warning Flags, which were all purple. Nearby was a sign with a description of all the warning …
A Sunrise And Customer Service
I started planning for my visit to Dry Tortugas National Park in December, 6 weeks ago. To put things in perspective, planning a trip like this usually takes about a year’s lead time, as I …
Lessons From a Crocodile Sighting
Having grown up near the Canadian border in Upstate New York I had never seen an alligator or a crocodile before. Those creatures were literally over 1,000 miles away. On my travels through southern Florida …
What Are You Looking For
I am in the Everglades National Park for a few days of downtime. It’s very quiet and there is no cell phone service – nada. I got up before sunrise to go for a walk …
Mystery Shopping Your Business Will Lead To Interesting Discoveries
Even before the internet was a thing I was not much of a shopper. A group of my friends and I used to wait until Christmas eve every year and then all meet at the …
A Gift Certificate
Notice all the Black Friday emails you’re getting? Every year it’s more and more. You’re reading an email from my CRM software and they sent out a warning a week ago about scheduling our Black …
The New Abnormal
The Club Industry Executive Summit has wrapped up in Chicago. Before I attack the seemingly endless list of things I want to get done, I want to get a quick and bief note out to …
Week #2 – Onsite Marketing Make-Over
On my way to my VIP client’s gym for Week #2 of the Marketing Make-Over, I stopped to get a quick meal. After ordering my food, I asked the server if there was a local …