In business it makes all the difference.
It’s short. It’s concise. It creates emotion. It calls out to prospects. It gets attention. It inspires action.
Sometimes it’s called an elevator speech, a 30-second intro, or a value proposition.
Regardless of what it’s called, it’s the first impression a stranger gets about your business.
And as the saying goes, you don’t get a second chance to make a good first impression.
In today’s world life moves fast, and unlike a few decades ago, you have about 3 seconds to convey this message.
Let’s call it a 3 second intro, because that’s what it is.
Well done, a 3 second intro paves the path to a longer conversation, but only with qualified prospects. In fact, a well designed 3-second intro attracts your ideal customers and turns less than ideal customers away, saving you time and energy.
This is a big order for 3 seconds, but it’s done all the time across many different media platforms.
What is your 3-second intro?
Is it the same as it was pre-pandemic?
If so, you should consider tweaking it a bit. People are looking for health and fitness, just like they were back in 2019, but now they are concerned about some new wrinkles to fitness and health.
Here are a couple of examples in random order:
- They have gained weight during the pandemic and they are concerned about it.
- They have gotten used to working out at home and online.
- They are very concerned about improving their immunity.
- They are concerned about being in a safe environment.
Which of the items in the above list are most important to your ideal clients in your local market? How can you add them to your “intro?”
A couple of examples:
I help people become more fit, could be changed to I help people become more fit in a safe environment.
I help people become more fit could be changed to I help people improve their health and immunity.
The important thing is to know your ideal clients, and speak their language using the words most important to them.
Want more ideas on this topic? You’re in luck. We will spend some time on this topic, among others, at next week’s Fitness Business Reboot Program. Here we will really get into this topic and you will emerge with a whole new look at how you answer the question, “What do you do”?
For details on what we are doing next week, go here: Fitness Business Reboot Challenge.
Remember, you only get results if you take immediate action on your ideas!
