Insights from Oprah’s weight loss journey.

A few days ago, I wrote about Oprah’s use of weight loss drugs and its impact on the fitness industry. There’s more to the story. Initially, Oprah didn’t disclose her use, but later, in an

Your Responses To Our Last Email Were Mind Blowing!

There is a first time for everything! Before I get into the exciting details of what I learned and how you will benefit next week, I want to take a moment to encourage you to

Too Many Leads Is The Kiss Of Death.

The phone conversation with a recent gym owner started in the usual way. The owner was overwhelmed and frustrated. He had an excellent product and he knew it. His clients were happy with the progress

Are Your Marketing Dollars Being Wasted?

I was talking to a gym owner about his marketing spend. His answer indicated only part of his frustrations and he told me he didn’t really know. As we dug deeper, the truth of the

400 Miles On A Scooter! Fun?

As of today, I have ridden a bicycle over 800 miles on the Erie Canal and it has been an interesting experience. The canal is still used for boat transportation but the recreational uses of

The Australian Couple Touring The World On A Bicycle.

This has been a summer for meeting interesting people on the Erie Canal. While making a water stop on the canal yesterday, I noticed a couple getting ready to depart on the next leg of

I Didn’t Know This Was Possible

I was riding my bike on the Erie Canal Trailway yesterday, and I heard a high powered watercraft up ahead, but I was too far away to see the boat. What got my attention was

Are You Running For Office?

Last night I attended a live networking event. I had a chance to reconnect with some old friends and I made many new contacts. Years ago one of my friends, Luis, asked me to add

Don’t Spend Any Money On Marketing…ZERO!

The caller on the other end of the phone assured me they could get me hundreds of leads for my fitness business in a very short time on social media. Their presentation relied heavy on

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