You don’t get a second chance to make a good first impression
I am headed out to visit a new gym in a few minutes. It’s part of a national chain I have been hearing a lot about. It’s time for me to check it out for …
Reason #3: Why Most Fitness Businesses Fail
If we were to name today in the Carolinas, it would be suitable to call it “Black Ice Tuesday.” The South continues to recover from the unusual snow storm over the weekend. There is not …
Your Marketing Plan For Gift Certificates
I constantly hear from fitness business owners that December is a slow month. If it is a slow month, it’s usually because the owner has decided it will be a slow month. December can also …
Bad Weather Report = Great Opportunity!
I seldom watch TV, but I will selectively check in on unusual situations or events, such as the funeral for George Herbert Walker Bush, #41. I am glad I watched the highlights of the funeral. …
Reason#2: 5 Reasons 8 Out of 10 Fitness Business Will Fail
It seems like yesterday I was sitting around a table in my mastermind group. We had a speaker presenting on the topic of creating our elevator speech. We were newbies and he found holes in …
What Do Your Customers Really Think?
How can this be? We have business where we are in constant contact with our customers. We see them, talk to them, coach them and, not hearing anything to the contrary, we believe they are …
How To Create Culture In Your Business
Our free educational seminar took a different turn yesterday, for the better. We set these seminars up to accommodate a very small group of people. The reason is to share this information with a larger …
What A Surprise!
Sunday nights are special. It’s my time to reflect on the past week, look ahead to the next and get ready for Monday morning. I love the promise of Monday morning. We have the whole …
Five Reasons 8 out of 10 Fitness Businesses Will Fail
Eric T. Wagner wrote an article for Forbes magazine in 2013, Five Reasons 8 Out Of 10 Businesses Fail. Here are the five reasons: #1: Not really in touch with customers through deep dialogue #2: …