I saw on my phone that a friend was calling last night, but I wasn’t in a position to take the call.
Then I noticed that he left a text message. Again, I was not in a position to read it, but I read it as soon as I could.
I was alarmed!
His text message said that my Voice Mailbox was full.
This is not something that I let happen. It’s a part of my business, too important for me to neglect.
But things happen.
One of the pillars of good business practice that I teach is called the Keystone concept.
My first exposure to the Keystone was way back in school when we were studying art.
Stone arches are strong enough to support massive amounts of weight. Critical to the construction is the keystone, the stone in the middle top of the arch.
There are several key assets in business that function similar to keystones. When they are in place, everything around them is strengthened, and therefore, the organization is strengthened.
Take a keystone away and everything else is weakened, or does not work at all.
If one of my keystones, my voice mailbox in this case is full, and not functional, my marketing strategies are at risk because people can’t reach me by phone and leave a message.
My prospect then has to go the extra effort of finding another way to reach me. In many cases this is a deal breaker ending my prospect’s interest in my product. It just requires too much work.
The solution is to check your keystones periodically and make sure they are all functioning.
It most cases, it’s not difficult and it takes very little time. The trick is to make it a periodic routine habit.
You have probably already guessed that I got my mailbox cleaned out as quickly as I could after my friend’s text message.
