Last night I attended a live networking event.
I had a chance to reconnect with some old friends and I made many new contacts.
Years ago one of my friends, Luis, asked me to add a section to a book he was writing.
Luis was at the Networking event and we had not seen each other in a long time.
We spotted each other across the room and immediately headed toward each other.
Luis is one of those American success stories.
He came to this country as a very young child. His family struggled with language, employment, and assimilating into a new culture.
Today Luis is an accomplished businessman, mentor, author, race car driver, and most recently, a politician.
As he greeted me with his customary big smile, he quickly told me of his latest endeavor, running for office.
He has always been positive and insightful, but this time he was more energetic and excited.
He was working the room and leaving a message of hope and excitement with everyone.
We can learn a lot about marketing from people running for office.
They use emails, text messages, and social media, but they don’t rely on them.
They understand that there is no substitute for face-to-face interactions when it comes to marketing.
The small business owner is the face of the business and getting out there is important.
Most people, including me, do not really enjoy these face-to-face meetings, but we understand they are an invaluable tool in our marketing arsenal.
In addition to being the most valuable marketing tactic, it’s FREE!
In my daily posting for fitness business tips, I am currently spending several days showing you exactly how to take advantage of several free marketing tactics like the one above.
I have also started populating the 6 Figure Trainers YouTube channel with these tips. Check them out here.
Remember, you only get results when you take action on your ideas!
