Build The Foundation To Explode Your Business
My bicycle riding for the next few months is about to change drastically. I will be spending a lot more time riding indoors. Last night the news featured the early winter weather coming to the …
Taking Advantage Of Black Friday And Beyond
While I personally think it’s somewhat sad, the holiday shopping season has begun. We are being inundated with promotions for Black Friday, Small Business Monday and beyond. For many retail operations, the holiday season makes …
Making Fitness Marketing Easy and Effective
Is there anything more misunderstood in the fitness industry than marketing? If we believe all the hype marketing is the solution to all our problems and challenges. We hear things like this all the time: …
Why You Have No Competition With Your Fitness Business
With the time change we have an extra hour, right? Want to put it to good use? Here’s your Mission, as Tom Cruise’s message in Mission Impossible, should you choose to accept it. Of course, …
The Scariest Thing For The Fitness Professional
My Mother’s funeral was a really nice celebration of a life well-lived. Thank you to those of you who held our family in your thoughts and prayers. We appreciate it very much. After a summer …
Looking Backwards At The Keys to Happiness
Today is a bittersweet for our family as we attend my mother’s celebration of life and her funeral. The last few months of her life were challenging and now she is no longer suffering. We …
Creating Your Portable Roadshow, History Museum
In yesterday’s email, I wrote about the power of creating a visual history of your business. (If you missed it, you can catch up here.) This should be a physical item or items that that …
Easily Build Your Business History
Last Sunday was rainy and gloomy, not my favorite weather for the weekend, or anytime for that matter. I decided to do something different and I visited a museum of local history for Greenville, South …
Managing Your #1 Distraction
Serving our members is NOT the most important part of the fitness business owner’s day. We are in the people business and without the fees people pay us, we cannot pay the business’s bills and …