My bicycle riding for the next few months is about to change drastically. I will be spending a lot more time riding indoors.
Last night the news featured the early winter weather coming to the eastern part of the country.
The near record-breaking predicted temperatures signal an earlier than usual start of the winter season.
This means people are looking for what you offer and are coming your way.
This brings up my favorite question for Gym Owners and Trainers: What do you do?
How you answer is critical. You’re not for everybody if you want to have a successful business.
This is one of the hardest things to wrap our heads around when we have bills to pay and business expenses galore. We tend to default to taking anyone and everyone who has money ready to spend. And this thinking is a disaster in the making.
We are not for everyone.
The foundation of all our marketing is a statement that succinctly describes what we do in terms that our potential customers understand. It’s our Unique Value Proposition.
Our Unique Value proposition should attract out ideal customers and repel all others, especially bargain hunters and price shoppers.
Here is a Unique Value Proposition that one of my clients, Mark, recently developed:
I Help Busy Guys In Their 30’s
Build Their Best Athletic Bodies
In Under 90 Days
Without Living At The Gym
This is one of the best Unique Value Propositions I have ever read. I know Mark very well and what makes this so appropriate is that it works for Mark. It is Mark and his program.
Yes, it will attract certain people, and it will repel those that are not his ideal prospects. And this alone will make him money and save him time.
A well-crafted Unique Value Proposition is the basis of all his marketing efforts going forward.
Get this in place firmly in your mind before spending $1 on any marketing strategies.
Have more that one program emphasis? You need a Unique Value Proposition for each program area.
Well done Mark! You got the most important, and most difficult concept straight in your head. You are on your way to huge successes.
Want more ideas like this that will separate you from the competition. Then it’s time to take advantage of our free report and make it happen now, before the end of the year
