Category: Ron’s Blog

Ron Gordon

Set Your Prospects Up For An Experience

Forget mimicking the big-box gyms. Look sideways at what other successful businesses do, and figure out how to get the same result they get.

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Why Are So Many Fitness Franchises Opening Everywhere?

The small small gym has created more opportunity in the fitness industry than it can keep up with. Enter the fitness franchise.

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Are You Turning Enough People Away?

With the nicer weather approaching, I’m looking to improve my motorcycle riding skills. My skills have plateaued, and I know the way to improve is to get around other successful riders. I’m looking for the

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When to NOT Heavily Promote Your Business

Being perceived as a fitness person first and a business person second casts you in a less significant role in the community, until you are established.

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Know Your Community Leaders

Knowing the leaders in your community will pay huge dividends for your fitness business. Here’s how to get to know the leaders.

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What will you be doing on your 100th birthday?

Goal setting inspiration from a 95 year old WWII veteran.

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Wearables – Here To Stay

I had an awesome run yesterday, especially gratifying, given all the years that injuries prevented me from running. (Insert: Happy Dance) As I finished the run, I hit the stop button on my Garmin watch

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Your Immediate Growth Strategy

I received a voice call yesterday afternoon. There was no caller id, but it was a local number.  To my surprise it was a fitness business, more specifically one of the local branches of a

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Developing Your Resources – The Community

It’s an exciting time in our family as we have three babies due in a few months. And for the first time in a couple of generations, twins are on the way! The excited parents