This is short and simple.
AND, it’s proven over and over again to work!
The pinnacle of interest in fitness programs will peak in two weeks with New Year’s Day.
This is a huge opportunity! For those willing to think outside the box and take advantage of it.
The opportunity is to host an open house on New Year’s Day!
Let’s talk about the resistance to this idea. The first time I suggested this to my staff, they told me it wouldn’t work.
Back then I was an employee, not a business owner, and I too, wanted a day off. But I was in charge… I went ahead anyway, and we had a resounding success.
Every year I met with resistance, despite the huge success we experienced the prior year.
I know that this year, depending on where you live, an open house might not work, but why not add a virtual component and cover all the bases?
The trick is to plan it now. Set everything up.
But don’t announce it yet. Save that for after Christmas Day.
The reason to plan it now and announce it later is that you have time to prepare a really fantastic event without giving your competition a heads up.
Want to hear more? Schedule a time here. It’s free and I guarantee you’ll leave the conversation knowing your “why” in a new way.
