Tag: Business Growth
Chances are…
Chances are good that you have at lease one ideal customer inside your business, maybe more than one. Chances are also good, you have more than one who is less than ideal. Ever wonder what …
The Critical Component
If you were to distill all the components of your marketing efforts down to the most important and critical component, what would that component be? Online?Printed?Networking?Referrals?Word of Mouth?Organic? For years I tried to figure this …
Gold In The Potty Garden
Yesterday I had a chance to explore the desert, and I came across a real gold mine. It came as a bit of a surprise because I was actually headed to a POI (Point of …
Can We Agree On This
Let me get right to the point. I want you to be successful. Do we agree on this? If not, reading the rest of this email will be a waste of time for you. Still …
Save The Bees
In need of a diversion from routine yesterday, I turned on the radio. It’s always interesting to see how local businesses advertise on the small local radio stations. Most do not employ talent, but use …
Be Presidential
This is President’s Day weekend. You may or may not celebrate the weekend, but it’s a great time to reflect on how great a nation this is. For those readers outside the USA this email …
Fitness? Business? Marketing.
A dozen of us gathered on Zoom a couple of days ago for an Advisory Board meeting. It’s a very interesting position for me because the organization has nothing to do with fitness. I was …
Shopping For Groceries
When I shopped for groceries the other day, the owner was running the cash register. As I started the checkout process, she gave me a big smile of recognition. She and the entire store, were …
A Big Weekend
A big weekend is ahead of us. Superbowl and Valentines’s Day. This is an opportunity to build our tribe. Let’s look at Valentine’s Day first. It’s all about couples. How about a special couple’s workout …