Tag: Business Growth
Ghost Towns,Tumbleweed, and Automation
RV parks in the Southwest are starting to resemble ghost towns, with an occasional tumbleweed rollin’ on through. The winter months are very different. Literally thousands of people migrate to this area of the country …
Separating Strategies From Tactics
This is short and to the point… Most fitness business owners don’t have an effective marketing plan because they don’t know how to separate strategies from tactics. They follow one tactic with little or no …
Free Trial vs Open House
Two day ago I wrote about May being National Physical Fitness and Sports month. I received a surprising amount of feedback from that email, so here are some more details. Done properly the Free Trial …
Not a Fun Job
I am in the process of updating some personal documents. It’s not a fun job, at least for me, because paperwork is not particularly exciting to my adventuresome nature. But important documents serve as marching …
National Fitness Month
Happy May 2022! Did you know this is National Fitness Month? Technically, it’s National Physical Fitness and Sports Month. Why is this important? First it bring awareness to the public and that’s worth a lot. …
Your Second Best Prospects
Yesterday, I wrote about the easiest people to market your programs to, your previous clients, customers, and members, If you didn’t see it, just let me know, and I’ll send it to you. The question …
Have You Scheduled My Visit
I just got back from visiting a client at his gym. I have been working with him for a few weeks now, and it was exciting to have eyes on his operation. He is making …
Do You See It
This is my second winter living in the Arizona Desert. I am from the lush grasses and timber of the East Coast, and my first winter I didn’t see any wildlife. This year, my second …
Bullet Proof Directions
In the fitness world, coaches, trainers, and instructors give great directions when it comes to workouts. It’s our job and we nail it. When it comes to our marketing and sales efforts, we need to …