Tag: Coronavirus
If You Lost Your Dog
I attended a really good training event this past weekend. In fact, I’m still on a high from all the great information that was shared. Make no mistake about it, things have changed in the …
Is Your Axe Dull?
I am in the middle of a training webinar and we just took a break. This is really fascinating stuff. I’m amazed at the little tweaks in effective marketing because the Pandemic has severely altered …
A Subtle Strategy
A few days ago I returned to the Adirondacks for a few more days of summer. Fall and winter come early to this part of the country. There is a freshness in the air, unmistakably …
Addition of Repetition
It’s no surprise that business owner’s outlook on, and confidence in our economic future is connected to what is happening with the pandemic. To say it’s a roller coaster of a ride is an understatement. …
A Clear Message
I don’t know where the saying, “move heaven and earth.” came from. In a literal sense, It’s an impossible task. But the saying sends a message. So does the saying, “got cold feet.” Neither are …
Thanks, Will Smith
One of the Sunday morning news shows had a feature on Fitness. Will Smith showed before and after pictures of his weight during the pandemic. During his interview he committed to getting back in shape, …
Building Trust In An Uncertain World
I just got off a Zoom meeting with some trainers at a gym in upstate New York. In case you don’t know, gyms in New York are not allowed to open yet. They have no …
A “Taste” Of What Our Customers Are Experiencing
I was an early self-isolator. The fuel gauge on my truck hardly moved for 8 weeks. Last Saturday I cautiously ventured out for dinner. I chose a restaurant I had frequented often in the past. …
Is The Check Really In The Mail?
Do I sound like the bearer of bad news? Small fitness businesses are at a crossroads. Unless we have a plan A that does not depend on a stimulus check and are seriously working our …