Tag: Fitness Business Marketing
Spoiler Alert
Spoiler Alert: This is a straight-up sales pitch. I am trying to sell you on you. We have been through a couple of tough years and people are fed up – people are moving on …
A Concert of Opportunity
I’m back in Rochester, NY where I spent most of my fitness business life. I find it fascinating to catch up with the local news again. Each year the community hosts a major music festival. …
That Time of Year
This is the time of the year I throttle down my traveling and schedule all of my doctor appointments, check-ups, and other routine medical appointments. It makes for a crazy month and time really flies. …
A Japanese Pedometer
According to Harvard Professor of Epidemiology, I-Min Lee, the concept of walking 10,000 steps has it’s roots in a branding campaign for a Japanese pedometer. In Japanese writing, 10,000 looks like a person walking! Manufacturers …
A Nation of Cynics
This certainly comes as no surprise but we live in a nation of cynics. We accept that our elected officials lie, cheat, steal, and even worse.. What makes you think you are perceived any differently …
And In Today’s News
One of the national news syndicates had a news story on a barber shop the other morning. What made this story worthy of national prime-time airing? The barber shop was getting into the business of …
Mental Fitness
I have reached my summer location and my crazy travel days are behind me for a few weeks. My trampoline skills are slowly coming back! It’s been a year so the first few bounces are …
Don’t Wait – Big Mistake
I stopped my travels yesterday at a truck stop because the fuel prices were the best for miles around. Upon arrival, I was tired and decided to fuel up on my way out this morning. …
Moving Billboards
In my journey back to the East Coast, I see a lot of truckers and get to read the “marketing” messages on the trucks. A lot of the major companies are using the trucks as …