Tag: Fitness Business Marketing
His Question Stopped Me Cold — The Truth About Strategic Marketing for Small Business Owners
Quick Summary A simple roadside encounter revealed one of the most important lessons in business growth: without a clear marketing strategy for small business owners, even the hardest work won’t get you far. In this …
A Hole in the Wall… and in Your Marketing
Gym Marketing Maintenance: Small Fixes, Big Growth Some time ago, I walked into a client’s gym for the first time. As soon as I stepped through the door, my eyes went straight to a jagged …
You Don’t Need More Leads — You Need Windex
Your gym branding and first impressions start long before clients see your equipment. The real marketing begins at your front door. A spotless entrance signals excellence, professionalism, and care — while smudges and clutter silently say “we don’t sweat the small stuff.” Elevate your gym’s image by mastering these micro-moments. Because in business, excellence starts at the handle.
Your Gym’s Cleanliness Is Your Brand’s Credibility
When it comes to gym cleanliness, most owners think about first impressions, not final ones. But here’s the truth: the state of your restrooms might be the silent factor deciding whether clients stay or leave. …
Unlock Momentum: The Surprisingly Simple 20-Minute Marketing Plan
For as long as I can remember, people have asked me when I’m going to write another book. And for just as long, I’ve been putting it off. But yesterday, I learned a powerful lesson …
Spoiler Alert
Spoiler Alert: This is a straight-up sales pitch. I am trying to sell you on you. We have been through a couple of tough years and people are fed up – people are moving on …
A Concert of Opportunity
I’m back in Rochester, NY where I spent most of my fitness business life. I find it fascinating to catch up with the local news again. Each year the community hosts a major music festival. …
That Time of Year
This is the time of the year I throttle down my traveling and schedule all of my doctor appointments, check-ups, and other routine medical appointments. It makes for a crazy month and time really flies. …
A Japanese Pedometer
According to Harvard Professor of Epidemiology, I-Min Lee, the concept of walking 10,000 steps has it’s roots in a branding campaign for a Japanese pedometer. In Japanese writing, 10,000 looks like a person walking! Manufacturers …