Tag: Fitness Business Sales

Ron Gordon

The Right Questions

What do you want? Why do you want it? These two questions are the foundation for any sales conversation. When the prospect comes to you, they really care about only one thing. It’s not how

Ron Gordon

The Human Touch

Nineteen years ago, in 1992, Bruce Springsteen released a very popular song giving us one of the clues to building a strong fitness business For small gyms it’s one of the key things that differentiates

Ron Gordon

A Few Choice Words

Our past clients and members are a tremendous resource for us. They know us. They understand our business. They spent money believing we were the best solution to help them achieve their goals. For a

Ron Gordon

What Is Your Time Worth?

I shared this with my Elite VIP clients last week and it’s just too good to not share with everyone.  Think About This…  $100,000 If you’d like to earn $100,000 a year but aren’t hitting

Ron Gordon

The Key To More Sales In Any Business

I was talking to a fitness trainer yesterday.  He was preparing for his biggest sale ever. The appointment was a couple of hours away.  In our conversation, he said, “I really want to get this